Australian digital innovation agency Penso has appointed OgilvyOne general manager Darius LaBelle to lead its operations across the Gulf.
The move follows the launch of the agency’s opera- tions in the United Arab Emirates in September with LaBelle named general man- ager of the agency’s Dubai
office following a global search. He joins from Ogil- vyOne, where he was responsible for the UAE operations of the data-driven direct marketing agency.
Con Frantzeskos, the agen- cy’s founder and chief executive officer, said: “We came across Darius and dis- covered that he was an
extraordinary mix of marketer and entrepreneur – someone with incredible global brand experience, creative sensitivity, digit
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