Penguin Media, a subsidiary of 9Yards Communications, has announced the signing of a Memorandum of Understanding (MoU) with SkyBlue Media Group.
The goal is to revamp outdoor media advertising in Al Ain and Abu Dhabi going forward.
Under the agreement, Penguin and SkyBlue will work together to oversee a number of important advertising sites; this is SkyBlue’s first step into the Abu Dhabi and Al Ain markets.
Hussam Al Mulhem, Founder and CEO of Penguin Media, said: “We are delighted to formalise this strategic partnership with SkyBlue Media, a truly pioneering company with over 15 years of experience in Malaysia’s outdoor advertising sector, and one that continues to be at the vanguard
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