Peloton, the fitness platform, and TikTok, have announced an exclusive partnership to bring Peloton’s workout content to the TikTok community.
Together the two brands will merge culture and creativity to inspire a new generation of fitness content and creators.
This will result in a new fitness hub on TikTok – #TikTokFitness – on which Peloton will have a dedicated, co-branded hub that houses custom content: #TikTokFitness Powered by Peloton.
This marks the first time the fitness platform will produce bespoke social content for a partner outside of its own channels.
Content will include select live classes with and without equipment required, original instructor series, ongoing creator partnerships, class clips, and celebrity collaborations, all accessible via the #TikTokFitness hashtag, on on the Peloton hub.
“Peloton and TikTok both move at the speed of culture to better serve our respective audiences,” said Oli Snoddy, Vice President of Consumer Marketing at Peloton.
“We collectively recognise the way people engage with fitness is constantly changing.
“Our team is excited to complement TikTok’s already burgeoning fitness content by introducing the magic of Peloton to new audiences, and in completely new ways,” added Snoddy.
With 1 billion active TikTok users globally, #TikTokFitness has the potential to inspire and positively impact content in the wellbeing space in a new and creative way.
Peloton’s recent Anyone. Anytime. Anywhere. brand evolution will be authentically integrated into the curated content hub, reinforcing the brand’s commitment to making fitness more accessible.
“Culture, communities and conversations live on TikTok and this offers brands an opportunity to deeply connect with their audiences.
“When it comes to the fitness category, we have thousands of communities coming together to connect on everything from #thefitnessjourney to bonding as #runnersoftiktok,” said Sofia Hernandez, Global Head of Business Marketing at TikTok.
“We’re thrilled that this partnership will bring inspirational fitness content and entertain Peloton users who come to TikTok to learn, connect with instructors, share fitness journeys, and find community,” she added.
