Peloton, the fitness platform, and TikTok, have announced an exclusive partnership to bring Peloton’s workout content to the TikTok community.
Together the two brands will merge culture and creativity to inspire a new generation of fitness content and creators.
This will result in a new fitness hub on TikTok – #TikTokFitness – on which Peloton will have a dedicated, co-branded hub that houses custom content: #TikTokFitness Powered by Peloton.
This marks the first time the fitness platform will produce bespoke social content for a partner outside of its own channels.
Content will include select live classes with and without equipment required, original instructor series, ongoing cre
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