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Saudi Culture Ministry unveils ‘Year of the Camel’ brand identity

The Ministry of Culture in Saudi Arabia has revealed its brand guidelines manual for the visual identity of the designated Year of the Camels, 2024.

The Council of Ministers’ designated the year 2024 as the ‘Year of the Camel’ to celebrate the unique cultural value that camels represent in the lives of the people of the Arabian Peninsula.

The ministry will supervise the Year of the Camel 2024 celebrations and will work through it to highlight the value of camels and their connection to the Saudi identity.

This will be through various initiatives and programs, implemented by the ministry in cooperation with its partners, to enhance national efforts to develop the camel sector and increase the level of its contribution to national development.

In a post on X, the ministry shared an image of the manual, highlighting that it defines the visual elements for this celebration.

The brand guidelines include the year’s logo, which has been made available through the ministry’s website.

Camels are an integral part of Saudi culture and history and important to multiple sectors, including entertainment, sports, and food.