Pelham Communications has launched an office in Dubai, following nearly 20 years of working with clients in the region.
The Middle East office will serve as a hub, amplifying Pelham’s services in the region while continuing to collaborate with their teams in London and New York.
The Dubai location is a gateway to the wider cultural sector in the Middle East, where the creative industries play a key role in building community and driving sustainable economic development.
Pelham’s growing Middle East business is led by Founder and CEO Jasmin Pelham in London, and Rania Habib, Associate Director and Head of the Middle East office in Dubai.
The agency works with leading art, architecture and design organisations in over 16 countries. It has experienced steady global growth over two decades, with projects spanning museums and not-for-profit foundations to galleries, fairs, biennials and cultural festivals.
Through services including cultural consultancy, PR, brand strategy, media, and digital and social media, the agency aims to accelerate awareness and transformation, cement reputation and build the creative economy.
Jasmin Pelham said: “At Pelham, we believe culture powers community. We are excited to establish our presence at the heart of a dynamic and inspiring region spearheading ambitious and thoughtful cultural projects for its communities, whilst also increasing international understanding of culture from the region.”
Highlights of current clients in the region include the Department of Culture & Tourism – Abu Dhabi, the Sharjah Architecture Triennial, NIKA Project Space and Efie Gallery, the Royal Commission for Riyadh City and the Royal Commission of AlUla, the National Pavilion of Saudi Arabia at Venice Biennale, and the Museum of African Contemporary Art Al Maaden in Morocco.
Pelham has worked with organisations that have played an integral role in developing arts infrastructure and nurturing talent in the Middle East.
They include Dubai’s Ayyam Gallery and Tabari Artspace, Misk Art Institute and Edge of Arabia in Saudi Arabia, Contemporary Istanbul, the 2009 Golden Gates: Contemporary Art from the Middle East exhibition in Paris, and the Iraq and Tunisia pavilions at the Venice Biennale.
The agency has also worked to launch galleries in the region, including Marfa’ Projects and Letitia Gallery in Beirut and Volte Art Projects in Dubai.
Outside of its work with an international range of clients, Pelham Communications also lends its expertise to various boards, including Somerset House, The Showroom, the ICRA, Migrate Art, and Ikon.