Credits: Grey
Panadol’s latest campaign tries something different from the norm of the pharmaceutical campaigns.
Stepping away from a more rational appeal, the brand took an emotional and creative approach to the concept of pain relief.
Campaign Middle East will be hosting its monthly Breakfast Briefing on the Out of Home industry on 10th November at the Grand Plaza Mövenpick, Media City, Dubai. To find out more click here.
Created and conceptualised in collaboration with Grey Dubai, part of the campaign was a series of activations across cinemas in Dubai, UAE.
The agency set up futuristic Panadol booths in the
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
