fbpx
FeaturedMediaPeople

Organ of record, chronicle of change, by Motivate Media Group’s Ian Fairservice

For 300 issues Campaign Middle East has recorded, celebrated and travelled alongside the industry in its most testing times, writes Motivate Media Group’s founder and managing partner Ian Fairservice.

It’s now almost 14 years since we launched Campaign Middle East in October 2008. And those 14 years, charted by 300 issues of the magazine, have been the most turbulent I have known in my almost 45 years in regional media.
We couldn’t have launched at a more interesting time. On 24 September, Atlantis The Palm had opened with the biggest fireworks display the world had ever seen, but that was the peak of a wave of an economic boom that had already begun to crash. On 15 September, Lehman Brothers had collapsed, and the world was starting to realise that the party was coming to an end.
2008 was still a record year for the GCC advertising industry, but by January 2009 the dollar value of our can


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.