![The Last Crescendo](https://campaignme.com/wp-content/uploads/2025/02/bigtime-web-750x460.jpg)
BigTime Creative Shop has unveiled The Last Crescendo, a cinematic film promoting the highly anticipated rematch between light-heavyweight boxers Artur Beterbiev and Dmitry Bivol. The film, inspired by grand opera, follows BigTime’s Four Crown Showdown and aims to capture the drama surrounding the upcoming bout at Riyadh’s Kingdom Arena on 22 February.
The fight will determine whether Beterbiev retains his title as the undisputed world light-heavyweight champion.
The Last Crescendo: The film
Set in a grand European opera house, The Last Crescendo tells the story of Beterbiev and Bivol’s journey through three dramatic acts. The film weaves symphonic crescendos, operatic vocals, and powerful choral performances to symbolise the fighters’ rivalry. The final scene builds to confrontation on stage, with legendary announcer Michael Buffer delivering his famous call: “Are you ready for The Last Crescendo?”
Directed by Alan Masferrer and shot over four days in Serbia, the film blends the art of opera with the raw drama of boxing. The soundtrack, composed by Philip Kay, was written specifically for the film, adding another layer of emotional depth.
In addition to the film, BigTime Creative Shop also created an AI-powered fourth judge that will score the upcoming fight. While it won’t affect the official result, the AI judge will offer an additional perspective. It was previously tested during the Oleksandr Usyk vs Tyson Fury rematch in December, providing scores similar to those of the human judges.
BigTime Creative Shop’s CEO Mohammed Sehly said: “BigTime’s films are cinematic in scale and theatrical in execution. We know the boxing audience want more, and so we will continue to keep pushing creative boundaries, delighting die hard fans while intriguing and exciting new audiences with promos that express the drama and exhilaration of these must watch events”
Rayyan Aoun, CCO at BigTime adds: “Their last fight was a masterpiece – a symphony of drama, emotions and complexity – taking fans through every high and low. Yet the symphony remains unfinished. Our film aims to capture the drama in a performance that transcends the ring – blending the raw drama of boxing with the grandeur of classical music to create a theatrical masterpiece that fuses sport and art in an unforgettable way.”
The Last Crescendo will air on Sky, TNT UK, and DAZN Worldwide throughout February in the lead-up to the fight.