HOW IS THE SAUDI OOH SCENE CHANGING?
Vision 2030 has transformed the Saudi outdoor advertising industry. The focus on diversifying the economy has created more infrastructure, urbanisation and tourism, leading to increased demand for outdoor advertising.
Digital billboards and interactive displays are being introduced to engage audiences.
Creativity and storytelling are now essential in outdoor advertising campaigns to make them visually appealing.
The industry is becoming more dynamic, engaging and responsive to advertisers’ and the target audience’s evolving needs in Saudi Arabia.
WHAT EFFECT IS TECHNOLOGY HAVING ON THE OOH SECTOR?
By introducing digital signage and data analytics. This allows for more personalised and interactive advertising experiences.
Real-time content updates on digital billboards enable tailored messaging based on various factors. Integration with mobile and location-based technologies further enhances the effectiveness of OOH campaigns.
Data collection and analysis provide valuable insights on audience reach and engagement, making OOH advertising more measurable and impactful overall.
WHAT ABOUT THE EVOLUTION OF DOOH?
The evolution of DOOH advertising is a significant advancement in the industry.
The integration of technology has allowed for more targeted and interactive campaigns. Real-time content updates and integration with mobile and location-based technologies have made DOOH advertising more personalised and effective.
Data analytics enable measurement and evaluation of campaigns, providing valuable insights for advertisers.
Overall, the evolution of DOOH has made advertising more relevant, measurable and impactful.
Campaign Middle East will be hosting its monthly Breakfast Briefing on the Out of Home industry on 10th November at the Grand Plaza Mövenpick, Media City, Dubai. To find out more click here.
HAVE YOU SEEN A RECENT OOH CAMPAIGN THAT REALLY CAUGHT YOUR EYE?
One of the most remarkable advertising campaigns was the launch of Riyadh Season 2023, accompanied by the announcement of a highly anticipated boxing match between champions Tyson and Ngannou.
This match holds great significance, making it a highlight of the campaign.
What makes this campaign truly captivating is the scale of the advert for this event, the buildup, the extensive media coverage and how it successfully captured the world’s attention.
WHAT ARE CLIENTS ASKING YOU FOR?
Our clients are driven by their desire for results, seeking to make a significant impact in the OOH industry by using advanced solutions that effectively highlight their ads and create a lasting impression.
We have established ourselves as a leading player in the Saudi OOH market, offering the largest network of prime locations.
Our primary objective is to support our clients in their advertising endeavours, ensuring their messages are prominently displayed and memorable to their desired audience.
HOW CAN OOH BE BETTER INTEGRATED?
The strategic use of data and advanced technologies is paramount.
By leveraging comprehensive audience insights and precise location data, marketers can pinpoint high-traffic areas where their target demographic is most likely to be present.
Moreover, the advent of technologies like programmatic buying and dynamic digital screens enables real-time content adjustments and interactive experiences.
-By Mohamed Al Khereiji, CEO at Al Arabia
