Mohamed Al Khereiji
HOW IS THE SAUDI OOH SCENE CHANGING?
Vision 2030 has transformed the Saudi outdoor advertising industry. The focus on diversifying the economy has created more infrastructure, urbanisation and tourism, leading to increased demand for outdoor advertising.
Digital billboards and interactive displays are being introduced to engage audiences.
Creativity and storytelling are now essential in outdoor advertising campaigns to make them visually appealing.
The industry is becoming more dynamic, engaging and responsive to advertisers’ and the target audience’s evolving needs in Saudi Arabia.
WHAT EFFEC
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
