This is neither an ode to out-of-home nor a diatribe against everything else. Don’t get me wrong. There is no ‘good’ or ‘bad’ media, unless you have a poor idea. It’s just hard to ignore the feeling of seeing your work out there, looming larger than your house.
Look Mum, I made that!
Since there was no social media, big data or retargeting ads in Ancient Egypt, we can agree that it’s fair to call outdoor the first media. Some wooden boards, paint, a skilled hieroglypher, and boom, your ad was successfully aired. One goal. The more interesting, the better. That simple concept hasn’t changed in five thousand years.
But let’s not travel too far back in time. Let me bring
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