It’s been a tough year and the coming months are likely to be even tougher. Rather than a challenge,we should see it as an opportunity. From the rise of experiential marketing, developments in artificial intelligence and more sophisticated data insights, there will be plenty of ways to develop our profession and stimulate growth next year. Here are 16 major trends everyone in the marketing services industry should be preparing for in 2016.
1. THE ECONOMIC SLUMP WILL CONTINUE:
This past year has been one of the worst years we’ve seen in the past two decades (not considering the crisis of 2008-2009 and the Gulf War), and 2016 won’t be any different. With oil prices lin- gering around
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