Abdallah Asfour, Director of Sales – Middle East, Lemma.
Lemma, an omnichannel platform for emerging media, has announced the appointment of Abdallah Asfour as Director of Sales for the Middle East Region.
Asfour will be responsible for driving demand for Lemma’s offerings, which include connected TV (CTV), over-the-top (OTT), programmatic digital out-of-home (pDOOH), and more.
With over a decade of experience in the digital advertising landscape, Asfour has held leadership positions at several prominent organisations.
“We are thrilled to welcome Abdallah to Lemma,” said Gulab Patil, CEO of Lemma.
“His deep
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