Lemma, an omnichannel platform for emerging media, has announced the appointment of Abdallah Asfour as Director of Sales for the Middle East Region.
Asfour will be responsible for driving demand for Lemma’s offerings, which include connected TV (CTV), over-the-top (OTT), programmatic digital out-of-home (pDOOH), and more.
With over a decade of experience in the digital advertising landscape, Asfour has held leadership positions at several prominent organisations.
“We are thrilled to welcome Abdallah to Lemma,” said Gulab Patil, CEO of Lemma.
“His deep understanding of the digital advertising landscape, coupled with his passion for innovation, will undoubtedly contribute to our continued success,” said Patil.
Most recently, he served as business director at Vivecto, where he successfully spearheaded numerous high-impact initiatives. His tenure as a sales lead at InMobi and as business manager at Teads MENA and Fork Media Group further solidifies his reputation as a leader adept at fostering client relationships and delivering strategic sales growth.
In his new role, Asfour will focus on driving demand for Lemma by cultivating relationships with various agencies and clients, aiming to expand the company’s market share and opportunities in the Middle East region.
“Abdallah’s experience in the region will be instrumental in driving the growth of our business and delivering unparalleled value to our clients,” said Patil.
“As Lemma continues to push the boundaries of innovation in CTV and DOOH advertising, I am excited to contribute to the company’s growth and success in the Middle East. Together, we will empower brands to harness the full potential of these dynamic channels, driving meaningful engagement and impactful results,” said Asfour.
Operating out of the UAE, he said he plans to work collaboratively with local agencies and partners to unlock new opportunities in the rapidly evolving advertising landscape of emerging media.
