According to COMvergence’s recently released New Business Barometer FY 2023 report, OMG MENA has secured top group and agency rankings for both the GCC and Egypt last year.
Its network OMD achieved a similar feat, winning more new budgets (with or without account retentions) than any of its competitors in both geographies.
In FY23, OMG’s agencies won 22 new clients and retained six in the GCC, giving the holding a clear lead on the first runner-up. The impressive new business performance saw OMG place all three of its agencies in the top 5, with OMD as #1 agency, Hearts & Science #2 and PHD #5.
Among the account gains that contributed the most to this achievement are DET, RAK
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