Clare Lawson, Global President, Ogilvy OneOgilvy has appointed Clare Lawson as Global President of Ogilvy One, its customer engagement and experience unit.
Lawson brings more than 20 years of experience in digital customer engagement to her new role. Most recently, she served as Global Chief Client Officer and Head of EMEA for Ogilvy One.
A key architect of the agency’s proprietary Relationship Design approach, Lawson has helped develop customer engagement strategies for clients such as Formula 1, Lloyd’s, Nestle, and other leading brands.
In her new role, Clare will collaborate with Kent Wertime, CEO of Ogilvy One, and its global leadership team to deliver exceptional value to Ogilvy One’s clients worldwide. Her focus will be on further enhancing the agency’s capabilities and services globally while nurturing key client partnerships and continuing to lead the team in EMEA.
Kent Wertime, CEO of Ogilvy One, said, “Clare has made significant contributions to Ogilvy One over the years, driving the business and architecting our approach to relationship design. At a time when clients are increasingly investing in measurable, data-driven communications but struggling to create truly distinctive customer relationships,”
“Clare’s leadership is more critical than ever. She has enormous passion and belief in Ogilvy One and its potential to use the power of creativity to help our clients’ become leaders in customer engagement,” Wertime added.
Lawson’s deep understanding of data-driven marketing and her proven ability to build strong client and customer relationships will be instrumental in driving Ogilvy One’s continued growth, the organisation shared in a statement.
Lawson said, “Many brands today underutilise their substantial technology investments, often at the expense of valuable customer relationships. I’m thrilled to take on this expanded role at Ogilvy One, where we’re proving that creativity, combined with the scale of our technology and data capabilities, is the key to unlocking that untapped potential. We’re helping our clients realise the full value of their investments and driving significant growth by placing brand back as the creative heart of customer engagement and experience.”
With a global network of offices and technology hubs, Ogilvy One offers a range of services including personalised, performance, and direct marketing that leverage creativity, data, AI to create business, brand, and customer value.
Ogilvy One has approximately 4,000 specialists around the world spanning strategy, creative, design, UX/UI, data, media and performance, platform integration, creative technology, innovation, and AI among other areas – all underpinned by a unified global technology backbone powered by Verticurl with main hubs in India, Brazil, and Australia.
