Intro:
How can marketing managers make the most of Ad tech in 2018?
Intro: Do you know your DSPs from your DMPs, or how to use RTB with a CDN? No? Then head along to Campaign’s first breakfast briefing of 2018: How can marketing managers make the most of ad tech in 2018? Campaign will be joined on stage by a panel of experts from ad tech, agency and client-side to discuss what the industry needs to know about ad technology this year. Attendance is free.
Key Themes to be covered:
– What is Ad tech, and what technologies will be most important over the next year?
– How is Ad tech changing the consumer experience?
– Creativity vs technology – where does Ad tech fit in storytelling?
– How
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