Drink company Oatly has offered free advertising space for food and drinks companies to publish the climate footprint of their products.
To get the ball rolling, the brand has posted its own climate footprint figures on billboards in the UK.
One ad reads: “We bought this billboard to tell you about the climate footprint numbers we’ve included on our products.”
Oatly has also bought the space next to it. The adjacent billboard reads: “And we’re donating this side to the dairy industry so they can tell you their climate footprint numbers too.”
The ad space offer is limited to select media up to £121,000, with Oatly choosing the placement and the dates. It is limited to advertising a
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
