Abu Dhabi-based digital agency SV Digital was tasked with the brief to build an architecture for yacht dealership Ocean World, one that also marked its entry into the market and made its presence known.
The challenge
The challenge the agency had to solve was rooted in the typical consumer behaviour of the audience segment in the GCC. Yacht purchases in the region are heavily reliant on relationships and trust. The aim was to create a trustworthy reputation which was backed by structure.
SV Digital identified the distributors’ core issue – the lack of a digital presence; visibility of its already established portfolio of nine sub-brands, including Sunseeker, Galeon and Pearl Yachts
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