Oakley has revealed that it will be creating an updated brand aesthetic and new creative point of view using a female protagonist.
The sports apparel brand says it has “created a vision of the future while delivering it in the present, shaping a rich history of culturally defining products”. The result is called Future Genesis.
This evolution is personified by Maxine Fearlight, the newest character for Oakley. The new creatives are aimed at reclaiming the brand’s disruptive spirit, drawing from the principles of yesterday to write its next chapter.
“At Oakley, we don’t believe in predicting the future – we create our own”, said Caio Amato, Oakley’s Chief Marketing.
“Oakley h
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Tags:Oakley
