A 30-second brand film has been launched by Noor Bank to run through January 2015, when the bank is celebrating its seventh anniversary.
It features a male protagonist flying Emirates Airline into Dubai reading a Noor Bank brochure on home loans. An accompanying voiceover captures his aspirations and admiration for the city that is full of possibilities as he arrives and moves about. It shows him taking the metro to Noor Bank, and walking into a branch, at which point the film ends with the voiceover: ‘This is my time and this is my partner. Noor Bank. Gets it done.’
Client: Noor Bank
Creative: Deja-Vu Productions
Media exposure: In-flight, airports, OOH, ATMs and CDMs, online and social media
