After operating beneath the radar for a couple of years, Nomads is back in the limelight and seeking to grow its Middle East operation
Sometimes you hear nothing about an agency for years, and then all of a sudden it’s everywhere. Such is the story of independent agency network Nomads.
Just over two years ago it was busy building its new Dubai operation. It was in the news, it was talked about, it was active. Then nothing. In terms of visibility, it disappeared.
Two things changed that. First was the agency’s loss of the global Emirates account in August last year to an interdisciplinary WPP team made up of Grey’s London and New York offices, Rainey Kelly Campbell Roalfe/Y&R, Geo
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