Japanese international car manufacturer Nissan is reviewing its multi-million dollar media planning and buying account in the Middle East following a six-year partnership with Mindshare.
The successful agency will begin working with Nissan from the start of the next financial year, which kicks off on April 1. The incumbent, Mindshare MENA, is pitching for the business against MediaVest, Initiative and OMD.
Fadi Ghosn, chief marketing officer at Nissan Middle East, said: “This is part of our global process where the objective is to be extremely transparent on the process and that is what we are trying to achieve.”
Mindshare has held the media planning and buying business for Nissan’s
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