TBWA/RAAD and Nissan have launched an intellectual property rights campaign titled ‘Keep Asking Why’.
It aims to redefine the narrative surrounding counterfeit parts awareness through a blend of humor and innovation.
Nissan’s strategy introduces an element of enjoyment into this critical issue. By emphasising the power of ‘Why,’ the campaign transforms questioning into an adventure, captivating audiences with eccentric characters and encouraging a reassessment of the authenticity of automotive parts.
‘Keep Asking Why revamps the traditional bounds of a campaign. It evolves into an interactive movement, urging individuals to become their own safety detectives and contributin
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
