Nadim Khouri draws from Resolution’s Mobile Hotspot forum to paint a mobile-first future for the MENA region
It’s hard to resist the temptation to call 2014 the year of mobile, but the next few months will certainly see an incredible growth in mobile media. Brands are vying for the attention of relevant audiences and the advanced targeting capabilities of mobile can no longer be ignored. As one of the most cost-effective media today, it’s proving increasingly appealing to advertisers.
The following nine trends will be the most significant in 2014 and demonstrate how mobile marketing is set to become more intimate, more specific and most importantly – more relevant:
Mobile media
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