JCDecaux Dubai has introduced “JCDecaux Play+,” a new programmatic digital out-of-home (pDOOH) solution aimed at enhancing advertising capabilities across the GCC, beginning with its rollout at Dubai International Airport. This marks the first implementation of JCDecaux Play+ in the region, leveraging the group’s global expertise in pDOOH, which has been deployed in 24 countries.
Starting February 2025, JCDecaux Play+ will operate across 378 premium digital screens located in Dubai International Airport’s Departures and Arrivals areas. The platform will allow advertisers to access the supplier’s programmatic capabilities, including real-time campaign adjustments and data-driven
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