Ahmad Haider, Managing Director, Dentsu Aegis Network, KSA.
In the digital economy brands matter more than ever before. However, how you build a brand has changed dramatically, presenting a host of new challenges but also new opportunities for marketers. This is no different in Saudi Arabia and the current disruption in the media and marketing industry means that acting fast is the only way forward. Here we will explore some of the underlying trends to find out how brands can embrace disruption and achieve enduring brand value in the Kingdom.
The Landscape
The challenge for brands today is to combine the
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