Advertising network Publicis Graphics is in the process of moving to new offices in Dubai Media City following the completion of its buyout by Publicis Worldwide.
The network is now called Publicis Middle East and is being overseen by Raja Trad, CEO of Leo Burnett Group of Companies MENA, with the move to Media City expected to be completed by the middle of February. Both Leo Burnett and Publicis Middle East are part of Paris-based Publicis Groupe.
Publicis Worldwide, which ranks among the largest marketing communications companies globally, now owns 100 per cent of the local network, which had been headquartered in Deira and was founded by Mustapha Assad in 1973. Assad has sold his remaining
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