New Balance’s ‘Run Your Way’ launches for a third time with activations in the UAE and KSA.
New Balance has unveiled the third volume of its ‘Run Your Way’ campaign, which aims to embrace the individuality of every runner and the diverse ways people connect with the sport. The initiative also aims to emphasise that running is for everyone, regardless of pace, style or experience.
The campaign has been launched globally, with activations in different markets that the brand operates in, two of which being the UAE and KSA.
Stuart Henwood, Regional General Manager of New Balance – Middle East, Africa & India, said, “By
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