New Balance has appointed Ana Elisa Seixas as Head of Marketing for the Middle East, Africa, and India (MEAI). In her new role, Seixas will lead efforts to strengthen the brand’s presence across the region, driving innovative marketing campaigns and fostering deeper connections with local customers and communities.
Stuart Henwood, Senior Director of New Balance – Middle East, Africa & India, added, “New Balance is now one of the fastest-growing brands in the region, and as we continue to expand, we’re excited to welcome Ana to lead our marketing efforts. Her proven track record of success and innovative approach will undoubtedly accelerate our growth and deepen our brand engagement with consumers and communities across MEAI.”
Originally from Portugal, Seixas holds an Executive Education in B2B Marketing Strategy from Harvard Business School and has been the recipient of the prestigious “Sustainable Leadership Award” by the Asian Confederation of Businesses.
With over 20 years of marketing experience across the GCC and emerging markets and her previous role as Head of Marketing ASICS Middle East, Seixas brings expertise in strategic planning, branding, corporate communications and sports marketing.
Commenting on her appointment, Seixas said, “I am extremely excited to have joined New Balance and looking forward to further cementing our position as the most premium and boutique athletic brand.”
“As we continue to grow and expand in the region, we will focus on honoring our brand heritage and craftmanship, creating unique and authentic brand moments for our customers across performance and lifestyle categories, from the highly anticipated Grey Days to sponsorship of regional marathons, like the Doha Marathon.”
