AW Rostamani Group (AWR) has announced the official launch of Zeekr in the UAE, a global pure electric premium vehicle subsidiary of Geely Holding Group.
The launch saw AWR roll-out of two of Zeekr’s electric vehicles — Zeekr 001 and Zeekr X. The models aim to meet the “growing demand” for premium EVs in the market.
These models offer customers advanced technology, distinctive design and versatile performance.
The announcement was made during an exclusive event held at The Gate, DIFC.
The event provided guests with a captivating journey to introduce the brand, including hands-on demonstrations, interactive exhibits, exclusive previews, and immersive walk-through experiences.
With this launch, AWR aims to set to establish its position as a key player in the green mobility sector.
Commenting on the launch, Michel Ayat, Chief Executive Officer of Automotive at AW Rostamani Group, stated: “Our partnership with Zeekr represents a significant stride in this direction, offering our customers a premium EV driving experience that combines advanced technology, bold design, and world-class performance.”
On their choice to launch in the UAE, Mars Chen, Zeekr Vice President, said: “The UAE is a country with immense opportunities and a strong demand for premium EVs which aligns well with Zeekr’s timely launch.”
“Both Zeekr and AW Rostamani Group affirm our dedication to delivering a holistic, customer-centric experience, ensuring seamless services and a promising product for our valued clients.”
The two car models launched have different offerings.
The 001, Zeekr’s first product, offers cutting-edge technology and a premium experience.
“While the X is a lifestyle city SUV, which aims to attract young customers who want to make a statement through its design,” said, Stefan Sielaff, Zeekr Global Design Vice President.
While the cars are not available in showrooms yet. The brand set up a pop-up showroom within Mall of the Emirates in Dubai, where visitors can book test drives.
