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New automotive brand enters the market

AW Rostamani Group (AWR) has announced the official launch of Zeekr in the UAE, a global pure electric premium vehicle subsidiary of Geely Holding Group.

The launch saw AWR  roll-out of two of Zeekr’s electric vehicles — Zeekr 001 and Zeekr X. The models aim to meet the “growing demand” for premium EVs in the market.

These models offer customers advanced technology, distinctive design and versatile performance.

The announcement was made during an exclusive event held at The Gate, DIFC.

The event provided guests with a captivating journey to introduce the brand, including hands-on demonstrations, interactive exhibits, exclusive previews, and immersive walk-through experi


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