The National Bank of Kuwait (NBK) has appointed Zenith Kuwait to handle its regional media planning and buying following a multi-agency pitch.
Zenith will provide NBK with a full range of communication and media capabilities covering strategic communications planning, offline and online media planning and buying, social performance tracking and audience segmentation among others.
The account was previously held by Mindshare and then MediaCom for several months before the new appointment.
The win follows Zenith’s recent loss of United Arab Emirates-based Abu Dhabi Commercial Bank to OMD. However, the network saw recent success when the Egypt office retained Reckitt Benckiser.
“We are thrilled to welcome National Bank of Kuwait in our portfolio of esteemed clients. This partnership will help further cement Zenith’s leadership position in Kuwait,” said Ibrahim Kalash, business managing director of Zenith Kuwait. “Our unique selling point of conveying Live ROI through integrating Zenith’s brand engagement and performance companies, Performics and Newcast, strategically positions us as market leaders in Kuwait and across the region.”
