As the digital marketing landscape braces for the deprecation of third-party cookies, industry professionals are pivoting towards robust, data-driven strategies to navigate this transition.
This shift is not merely about replacing one technology with another; it’s a fundamental change in how marketers collect, analyse, and activate consumer data.
The removal of third-party cookies from major web browsers is a response to growing concerns over privacy and data protection.
As a result, first-party data has become the cornerstone of digital marketing strategies. This data, directly collected from consumers through interactions with a brand’s digital properties, offers rich insights i
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