Hyther Nizam, President, Zoho MEA
In 2025, AI will have matured into an even more sophisticated tool for hyperpersonalisation, revolutionising how businesses interact with consumers. By analysing data—from browsing history and past interactions to preferences and demographics—AI will tailor responses that are uniquely personal, creating increasingly human-like engagements.
Hyperpersonalisation will give businesses an unprecedented ability to connect with consumers on a deeply individual level. At its core, it takes traditional segmentation to the next level. Rather than simply categorising customers into broad groups
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