When you think of Ramadan, self-reflection, gratitude and giving back come to mind. But the second thought right after that is watching MBC’s Ramadan shows- and that’s the power of MBC Group’s premium content.
Over the years, gathering around screens with family and friends to watch MBC Group channels has become an essential part of the Ramadan tradition, and for brands, being a part of these special moments is essential.
Last year alone, MBC Group TV channels achieved a 66 per cent household reach and 77 per cent individual reach in KSA during Ramadan. Meanwhile, when it comes to active time spent on TV, people spent 48 per cent of their active daytime on TV, out of which 44 per cent
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:MMS
