"It is a peculiar quirk of human nature that whenever certain geopolitical stories appear in the news today, my first thought returns to that happy experience of eating ice cream in Maidan Square years ago."If there is an upside to climate change, could it be that ice cream sales are going up? The average global temperature over the past decade was more than 1 degree Celsius above pre-industrial levels.
Ice cream sales over the same period jumped by around a third, with the global market now worth around $113bn. Sales in the Middle East are growing at more than 4 per cent annually.
Of course, there are various factors behind the soaring sales of these frozen treats. As living standards and disposable incomes have increased in many countries, spending on affordable luxuries has gone up too.
Distribution channels have improved. Health-oriented varieties have emerged (vegan, dairy-free, low-sugar
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