CAMPAIGN CREATIVE FACES TO WATCH 2019 – NABIL EL KOURDY, 25 STRATEGIC PLANNER, JWT DUBAI

NABIL EL KOURDY, 25 STRATEGIC PLANNER, JWT DUBAI

Nominated by Sasan Saeidi, CEO, JWT Gulf
“Nabil transitioned to planning from account management as he had a passion for strategy and the consumer and wanted to focus on this area of communication more than anything. Over the past six months he has added
extensive value across the multinational brands he has worked on and continues to be a prolific curious mind across his brands and responsibilities. He is someone we believe will be a future leader in our agency.”

Career path
“Born in the UAE, I spent my university days in AUD and graduated with a marketing communications degree. For four years my main account at JWT was HSBC. I was exposed to different product launches and campaigns that eventually led to winning the D&AD Pencil Award in 2016 and an Effie in 2018. After leading communications on HSBC and a range of different clients, my love for strategy saw me transition to planning. I joined advertising because I was passionate about creating great effective work that sells. I love solving challenges, and strongly believe they open doors to opportunities.”

Guiding principles
One rule I always try to pass on to anyone joining the industry is: Keep it simple. Advertising is a stressful industry and the beauty of it comes in its simplicity. No matter how complex a challenge may be, always take
a step back, look at the bigger picture, know why a brand is doing what it’s doing, and then tell that story to the world.