Abu Dhabi-based holding company Multiply Group has announced its complete acquisition of DOOH advertising company BackLite Media.
The deal includes all operating entities of BackLite Media and is a step in Multiply Group’s broader strategy to enhance and consolidate its Media vertical.
Samia Bouazza, Group CEO and Managing Director of Multiply Group, commented: “The full acquisition of BackLite Media is another strategic milestone in our journey to build an integrated multi-brand media powerhouse.
“This expansion underpins our commitment to driving shareholder value by creating long-term growth and further strengthening Multiply Media’s valuation as we continue readying the vertic
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