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MullenLowe produces Street View catwalk for City Centre

The Majid Al Futtaim malls group showcased its wares on Google Street View

City Centre malls took the shopper experience to new heights as it curated the world’s first street-side fashion show available to watch on Google Street View. The digitised catwalk show provided a uniquely engrossing way for shoppers to discover the recently launched Autumn/Winter ‘19 fashion collection. Shot at Shindagha corniche, close to City Centre Al Shindagha, the activation emphasised the creative, community-focused identity of City Centre malls by using models from the public. Majid Al Futtaim’s agency is MullenLowe.