ITHCA Group, an investment firm, has recently announced a strategic investment in Mubashir, a digital out-of-home (DOOH) advertising network based in Oman.
This investment marks a key milestone for Mubashir, providing the necessary resources to fuel its expansion and technological advancements, as well as provide its clients with comprehensive solutions.
Mubashir’s platform reaches millions of people across Oman through its network of strategically located digital screens.
The company offers a variety of advertising formats that leverages smart data and analytics to deliver targeted campaigns that generate measurable results for advertisers.
Beyond advertising, the network focuses on reaching different consumer segments with infotainment communication that engages customers.
Ameer Al-Alawi, Group Director Investments at ITHCA Group, said: “Advertising Technology is changing rapidly, innovative AdTech companies in this space are leveraging data analytics, automation and A.I. to meet consumers where they are in the physical world, offering real-time targeting capabilities to advertisers. We are thrilled about the investment in Mubashir and the technology platform they have built to date. We lend them our support in their innovative journey to be a global player in this space.”
Raif Al-Harthy, Chief Growth Officer of Mubashir, said: “We are thrilled to partner with ITHCA, a renowned investor with a deep understanding of the region’s growth potential. This investment is a strong validation of our vision and will enable us to accelerate our expansion, invest in new technologies, and further enhance our offerings to clients.”
