Middle eastern cinema advertising company, Motivate Val Morgan has launched a dedicated platform, CinePlan and CineMeasure, through which advertisers can easily plan and measure their cinema campaigns.
CinePlan is a tool that can be utilized to build a cinema media plan based on advertiser requirements and offers two routes: ‘By Admission’ and ‘By Package’. The By Package route presents advertisers with the option to book existing pre-designed packages sold by Motivate Val Morgan, while the By Admission route is a new extension to the existing bouquet of cinema advertising offerings, where advertisers can define their advertising reach at cinema locations of preference.
CineMeasure
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