By Nivritti Ashok, senior media executive at Zenith Media
The time has come.
The long awaited General Data Protection Regulation (GDPR), passed by the European Parliament, has been in effect for a few weeks now and it presents a pivotal moment in our modern-day era of digital transformation and data privacy. Establishments are facing the test of the most radical overhaul of data regulation measures in a generation. Data protection laws haven’t been updated since the 1990s. Since then, we’ve seen data collection evolve into a science. Data collected is used across industries to better understand past user behaviour, thereby enabling businesses to predict future trends with a
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