Mohan Nambiar’s Radix is starting to grow. Having established a foothold in Dubai, the agency (it’s much more than a mere media buying unit, but more on that later) is now expanding through partnerships and affiliations into Saudi Arabia, Egypt and, most recently, Oman.
The company has existed since the start of 2017, and Nambiar has been officially at the helm since January 1 of this year, but the time wasn’t right before to either move beyond Radix’s home turf or to talk the new venture up too much.
Apart from the local partner needed for any onshore venture in the UAE, Radix has no other owners or financing behind it other than from Nambiar himself. After he left Mediaedge CIA, which h
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