Egyptian singers Menna Hussein and Mohamed Mohsen helped Mobinil spread a message of unity to Egyptians during Ramadan with the release of the song Malnaash Gher Baad. Written by Ahmed Farahat, Leo Burnett Cairo was behind the creative idea and execution for both the Ramadan commercial and the full music video.
Project Ramadan
Client Mobinil
Agency Leo Burnett Cairo
Managing director Amr Darwish
Creative team Ahmed Hussein, Osama Arnaouty, Mohamed Fouad, Sherif Doss, Noura Yousry, Ahmed El-Habashy
Communication team Christin Ghobrial, Mohamed Aboulenein, Nadia Obeid
Agency producers Shereen Mostafa, Karim Khodeir
Post team Alaa Shaaban, Osama Saied
Director Marwan Hamed
DOP Cesare Danese
Wow.. Deeply moved by this video.. and Im an Indian, didnt understand a word. Amazing production and direction. Bravo Leo Burnett Cairo. Superb Stuff.