Saudi Arabia’s telecommunications operator Etihad Etisalat (Mobily), an affiliate of UAE-based e&, has appointed Hisham Hendi as its Chief Consumer Marketing and Sales Officer.
Hendi spearheading Mobily’s commercial strategy. He brings to the role in-depth expertise in commercial transformation, building team capacities, understanding the market dynamics from customer and competitor perspectives, and delivering strong differentiations, while working closely with partners to enhance consumer experiences.
Hisham Hendi, the Chief Consumer Marketing and Sales Officer at Etihad Etisalat (Mobily), said: “I am truly excited to join Mobily, a company renowned for its innovative spiri
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