MBC Media Solutions (MMS), the commercial arm of MBC Group, Starcom Middle East and Carolina Herrera came together to launch the new feminine fragrance “Good Girl Blush” on Shahid’s Turkish show ‘Crystal’.
A multi-format connected TV strategy on Shahid that incorporated digital post-production integrations was employed to launch the fragrance.
As a result, Carolina Herrera became the first luxury brand to pioneer the digital post-production integration—digitally placing ‘Good Girl Blush’ in product placement and outdoor visuals throughout the show.
Amir Salaheldin, Digital and Media Manager at Puig Middle East, adds: “This collaboration with MMS and Starcom has n
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