Impact BBDO Beirut created a series of TVCs for Lebanon’s Ministry of Interior to tie in with the city’s annual international marathon. The commercials convey one message: on these streets, you can behave freely on Marathon Day only. On all other days, you are bound, as a driver, to respect the traffic rules and regulations.
Project Beirut Marathon
Client Ministry of Interior, Lebanon
Creative agency Impact BBDO Beirut
Executive creative director Walid Kanaan
Head of content development department Omar Sadek Copywriter Miriam Jbeily
Art director Jad Maalouf
Agency producer Rawad Keyrouz
Production house Filmworks Beirut
Director Mazen Fayad
Producer Charlie Aoun
Line producer Joseph Kaluf
Exposure TV
