Campaign Middle East recently covered industry movers and shakers from the advertising, marketing and creative space for our MENA Power List 2023 issue and there was a strong sense of optimism about the region’s landscape for marketers to flourish.
Habib Wehbi has been the Chairman and CEO at W Group for 24 years. His favourite hobby is Padel tennis and collecting watches.
The GCC Digital Out-of-Home (DOOH) advertising market is expected to grow exponentially at a CAGR of around 21 per cent during 2022-2027.
Either in digital transformation, data or ad spent size globally and regionally, OOH market players are increasingly pushing their limits in adopting strategies to enhanc
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