Things are looking up and the country is ready to overcome its past challenges, says OMD’s Wissam Najjar
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What Egypt has experienced in the past 18 months is nothing less than an epic rollercoaster ride. After the decision to devalue the Egyptian pound by almost half and float it in November 2016, the country’s economy went down a vertical drop. Inflation, unemployment, public debt, prices, sales and every other indicator took a turn for the worse. Fast-track to 2018, and things are looking up again.
The float was a shock but it turned out to be a form of therapy. Several international institutions estimate that the country will end this year with a 5 per
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