Campaign Middle East recently covered industry movers and shakers from the advertising, marketing and creative space for our MENA Power List 2023 issue and there was a strong sense of optimism about the region’s landscape for marketers to flourish.
Nathalie Gevresse has been the CEO for Publicis Communications, UAE for a year. Her favourite hobby is East Asian History & Culture and Drawing.
The excitement surrounding new technologies, platforms and innovations takes over all conversations, becoming the new currency: novelty, curiosity, competitive advantages, efficiency, and enhanced experiences…to name just a few of the positive outcomes.
While embracing them is indisp
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