Tony Wazen has been the CEO of Publicis Media Middle East for 6 months. His favourite hobby these days is padle.
At the heart of the media and marketing industry lies a potent combination, a shared purpose, unwavering commitment, a spirited drive, and a collective behaviour defined by integrity and competence.
Together, these elements form the magic potion that doesn’t just represent values; they act as catalysts that fuel business transformation, enabling brands to lead the change in the media/marketing landscape.
As we assess the current state of affairs, it’s evident that the traditional agency model is in a state of flux. Performance media, with its focus on tangi
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