Hasan Zaini has been the Deputy CEO at Saudi Signs Media for 5 years. His favourite hobby is Skiing.
In recent years, Saudi Arabia has witnessed a remarkable transformation that has left an indelible mark on our society and economy. With a youthful and growing population, the country presents an abundance of opportunities for long-term investments, underpinned by security and stability, all made possible by the ambitious Vision 2030 objectives.
As with any transformative period, there are accompanying hurdles, new market players, changing behaviours and fundamental changes to what was previously deemed the standard approach.
From a communication perspective, advertis
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